DROP was born from a simple idea: cycling apparel should perform at the highest level without losing its identity.
Rooted in Innsbruck and shaped by the roads, gravel and mountains we ride, we create performance-driven apparel for those who want to go further, push harder and explore beyond the familiar.
Our approach combines technical functionality with bold graphics and a distinct sense of style. Every piece is designed to feel at home on long days in the mountains, at the start line and everywhere the ride takes you.
We believe great cycling apparel should be more accessible, without compromising on performance or design. No unnecessary barriers. No need to choose between what works and what represents you.
Developed around our rides, our events and the community that inspires us, DROP is for those who see cycling as more than a sport. It’s a way to challenge themselves, discover new places and express who they are.